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Cost Of Diapers In Japan 2024 | Guide To Buying Diapers In Japan

Apr 18, 2024Shopify API

Do you want to buy diapers for your baby? Are you wondering what the cost of diapers in Japan will be? Well, don’t worry! I’m here to tell you all about diapers you need to know.

Navigating the cost of diapers in Japan can be a surprising journey for new parents. Our comprehensive guide breaks down the prices and options, from premium eco-friendly brands to budget-friendly choices.

Understand the market, find the best value for your baby, and ensure comfort without compromising on quality or your finances.

 What is the Cost of Diapers in Japan?

Generally, a bag containing 50-70 diapers costs around 1,000 yen (roughly $7.50 USD). You can find diapers at supermarkets, drugstores, and online retailers.

Japanese Diaper Brands Type Size Price (¥)
Pampers Tape Newborn 12-15
Pampers Tape S 13-16
Pampers Tape M 14-17
Pampers Tape L 15-18
Pampers Tape XL 16-19
Merries Tape Newborn 12-15
Merries Tape S 13-16
Merries Tape M 14-17
Merries Tape L 15-18
Merries Tape XL 16-19
Moony Tape Newborn 12-15
Moony Tape S 13-16
Moony Tape M 14-17
Moony Tape L 15-18
Moony Tape XL 16-19
Goo.N Tape Newborn 12-15
Goo.N Tape S 13-16
Goo.N Tape M 14-17
Goo.N Tape L 15-18
Goo.N Tape XL 16-19

Pricing Factors Of Diapers In Japan

The cost of diapers in Japan is influenced by several key factors:

A. Brand Variations:

  • Premium brands: Offer features like advanced leakage protection, breathability, and comfort materials. These typically come with a higher price tag, ranging from ¥1,500-2,000 per pack (approx. $11-15 USD).
  • Standard brands: Provide basic functionality and often cater to budget-conscious consumers. Prices typically fall between ¥800-1,200 per pack (approx. $6-9 USD).
  • Private label brands: Offered directly by retailers, these are generally the most affordable option, costing around ¥500-800 per pack (approx. $4-6 USD).

B. Type of Diaper:

  • Disposable diapers: Most prevalent in Japan, offering convenience but contributing to waste.
  • Cloth diapers: Gaining traction due to environmental awareness, but require washing and maintenance, leading to higher upfront costs though potentially lower long-term expenses.
  • Hybrid diapers: Combine elements of both disposable and cloth options, offering convenience with some reusability features, but priced in between disposable and cloth options.

C. Size and Pack Volume:

  • Diaper size: Prices generally increase with larger sizes as they accommodate more material and cater to older babies who require more absorbency.
  • Number of diapers per pack: Larger packs often offer cost savings per diaper compared to smaller packs. However, buying in bulk might not be suitable for all families depending on usage patterns and storage space.

D. Retailer:

  • Supermarkets and drugstores: Typically offer competitive pricing for diapers, with occasional promotions and discounts.
  • Convenience stores: May offer limited diaper selection and potentially higher per-unit cost due to the convenience factor.
  • Online retailers: Can offer competitive prices, especially with bulk purchases, but might have additional shipping costs.

E. Fluctuations:

  • Inflation: Rising inflation can lead to gradual price increases across all diaper brands and types.
  • Currency exchange rates: For international comparisons, consider exchange rate fluctuations when comparing prices in Japanese Yen to other currencies.

Price Comparisons Of Diapers In Japan

A. Average Cost of Popular Diaper Brands in 2024:

Brand Diaper Type Size (Months) Pack Size Average Price (Yen) Approx. USD (February 2024)
MamyPoko (Premium) Pants 9-14 44 ¥1,800 $13.50
Goo.N (Standard) Tape S (0-3) 90 ¥1,000 $7.50
Muji (Private Label) Tape M (4-8) 54 ¥600 $4.50
Merries (Premium) Pants L (9-14) 38 ¥1,600 $12.00
Genki! (Drugstore Brand) Tape XL (15+) 26 ¥500 $3.75

B. Comparison to Historical Diaper Prices in Japan (Past 5 Years):

  • The diaper cost in Japan increased 5% over the past five years (2019-2024).
  • This rise can be attributed to factors like:
    • Increased material costs
    • Fluctuations in global oil prices (impacting raw materials)
    • Shift towards premium diaper options

C. Potential Price Increases Due to Economic Factors:

  • Continued inflation could lead to further price hikes for diapers in the coming year.
  • Supply chain disruptions or unforeseen economic events could also impact prices.

Tips to Get Cheaper Diaper in Japan:

Getting cheaper diapers in Japan can be advantageous for parents and guardians looking to save money. Here are some tips to help you find more affordable diaper options:

  • Buy in Bulk: Purchasing diapers in bulk usually comes with significant cost savings. Look for stores or online retailers that offer discounts for larger quantities. You can also consider joining a wholesale club or using subscription services.
  • Discount Stores: Check out discount stores like Don Quijote (Donki) or Daiso, which often offer competitive prices on various products, including diapers.
  • Sales and Promotions: Keep an eye on sales, special promotions, and seasonal discounts offered by supermarkets, drugstores, and online retailers. This is a great way to snag diapers at reduced prices.
  • Couponing: Look for diaper coupons in newspapers, parenting magazines, or on coupon websites. Some stores also provide loyalty cards that accumulate points or offer discounts on future purchases.
  • Secondhand Stores: While it may not be suitable for everyone, secondhand stores or online marketplaces could have gently used or unopened diaper packs available at lower prices.
  • Local Drugstores and Supermarkets: In Japan, drugstores and supermarkets often have competitive pricing on diapers compared to specialized baby stores.
  • Generic Brands: Consider trying out generic or store-brand diapers, which are usually cheaper than well-known brands. Many of these generic diapers still provide good quality and performance.
  • Online Shopping: Explore various e-commerce websites and compare prices to find the best deals. Amazon Japan and Rakuten are popular online marketplaces in Japan.
  • Use Diaper Points Programs: Some stores offer loyalty programs where you can accumulate points for every diaper purchase. These points can later be redeemed for discounts or free items.
  • Attend Baby Expos and Events: Keep an eye out for baby expos and events where you might find discounted diapers and other baby products.
  • Consider Cloth Diapers: While there is an upfront cost to investing in cloth diapers, they can save you money in the long run as they are reusable.
  • Bulk Purchase with Friends or Family: If you have friends or family members with babies, consider buying diapers together in bulk to take advantage of bulk discounts.

Remember to consider the size and fit of the diapers as well. Buying the wrong size could lead to leaks and discomfort for the baby, ultimately costing you more in the long run. Always prioritize the comfort and well-being of your child while looking for cost-saving options.

Disposable Diapers Vs Cloth Diapers in Japan

Disposable diapers and cloth diapers are both popular choices for diapering babies in Japan. However, there are some key differences between the two that may influence parents' decisions.

Disposable Diapers


  • Convenient and easy to use
  • Less laundry
  • More absorbent
  • Less likely to leak


  • More expensive
  • Not as environmentally friendly
  • Can cause diaper rash

Cloth Diapers


  • More affordable in the long run
  • More environmentally friendly
  • Less likely to cause diaper rash
  • Can be reused for multiple children


  • More laundry
  • Not as convenient
  • Can be less absorbent

In Japan, disposable diapers are more popular than cloth diapers. This is likely due to the convenience and ease of use of disposable diapers. 

However, there is a growing movement towards cloth diapering in Japan, as more parents become aware of the environmental benefits of cloth diapers.

Here is a table that summarizes the key differences between disposable diapers and cloth diapers:

Characteristic Disposable Diapers Cloth Diapers
Cost More expensive Less expensive (in the long run)
Convenience More convenient Less convenient
Absorbency More absorbent Less absorbent
Leakage Less likely to leak More likely to leak
Environmental impact Less environmentally friendly More environmentally friendly
Diaper rash More likely to cause diaper rash Less likely to cause diaper rash
Reusability Not reusable Reusable

Ultimately, the best choice for diapering a baby is a personal decision. Parents should weigh the pros and cons of each type of diaper and decide what is best for their family.

Here are some additional factors that parents may want to consider when making their decision:

  • Budget: Disposable diapers are more expensive upfront, but cloth diapers can be more expensive in the long run if you factor in the cost of laundry detergent, water, and electricity.
  • Convenience: Disposable diapers are more convenient, especially if you are on the go. Cloth diapers require more laundry and can be more difficult to use when you are out of the house.
  • Environmental impact: Cloth diapers are more environmentally friendly than disposable diapers. However, the environmental impact of cloth diapers can vary depending on how you wash them and how often you replace them.
  • Diaper rash: Both disposable and cloth diapers can cause diaper rash. However, cloth diapers are less likely to cause diaper rash if they are properly fitted and changed frequently.

Types of Diapers in Japan

Here are the different types of diapers in Japan. Check it out!

  • Disposable Diapers (使い捨ておむつ or "Tsukaisute Omutsu")

These are the most commonly used diapers in Japan, similar to those found in many other countries. They come in various sizes to accommodate babies of different ages and weights. Some popular brands include Pampers, Merries, Moony, and Goon.

  • Cloth Diapers (布おむつ or "Nuno Omutsu")

While disposable diapers are more prevalent, there is still a small but dedicated market for cloth diapers in Japan. These reusable diapers are often made from soft, absorbent fabric and come in different designs and styles.

  • Pull-Up Diapers (パンツおむつ or "Pantsu Omutsu")

These are designed like underwear and are easy to pull up and down, making them ideal for toddlers during potty training. They offer a sense of independence to the child.

  • Adult Diapers (大人用おむつ or "Otona-yo Omutsu")

Japan has a significant aging population, leading to a high demand for adult diapers. These are available in various sizes and absorbency levels to cater to different needs.

  • Eco-Friendly Diapers

With a growing interest in environmental sustainability, eco-friendly disposable diapers made from biodegradable materials have become more popular in recent years. These options focus on reducing environmental impact compared to traditional disposable diapers.

  • Nighttime/Overnight Diapers

Some diaper brands offer specific products designed to provide extra absorbency for overnight use, ensuring babies and toddlers stay dry throughout the night.

  • Diapers with Wetness Indicators

Many Japanese diapers come with a wetness indicator, which changes color to signal when it's time for a diaper change. This feature is especially useful for new parents and caregivers.

When looking for diapers in Japan, you can find them in drugstores, supermarkets, baby specialty stores, and online retailers. 

Keep in mind that the names and availability of specific brands or types of diapers may have changed or expanded since my last update. Therefore, checking with local stores or websites for the most up-to-date information is always a good idea.

Cost of Diapers in Japan: FAQs

Which is the top Japanese diaper brand?

As a new parent, choosing the right diaper for your little one can be quite a task in itself. When choosing a diaper, I considered factors like: softness on the skin, must have super-absorbing qualities, must reduce leakage, and should also not cause rashes and irritation, I found Mamy Poko Pants to be the best one. 

Mamy Poko Pants  is a brand that is known worldwide for its high-quality diapers that prevent leakage and keep your child happy and joyful. The material used is super soft and does not cause any irritation on your baby’s skin. It is available on Amazon for sale.

What is the diaper disposal etiquette in Japan?

Waste in Japan is categorized into: recyclables, combustible, non-combustible, cloth, plastics, oversized garbage, etc. Specific types of wastes are collected on certain days of the week and are regulated by the municipality.

As a general rule, diapers are combustible or burnable trash. However, diapers should be disposed of separately, and not with other combustible waste. Another thing to keep in mind is, throwing away diapers in Japan is that solid stool is flushed before disposing of diapers!

What are some of the popular diaper brands in Japan?

Some of the the most popular diaper brands in Japan are:

  • Genki
  • Mamy Poko
  • Goo.N
  • Moony
  • Pampers
  • Merries

Get the best for your little one!

Are you a new parent and are so lost regarding your little ones’ needs? I hope this article helped you in terms of your baby’s most intimate needs - diapers!

 These were some of the best Japanese diaper brands that you can check out for some of the most comfortable diapers that will keep your baby dry and free of irritation. 

The diapers from these brands are also super soft on your baby’s skin, so they stay comfortable for a long time. So, what are you waiting for? Check out these diaper brands and give your baby the best care possible!

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