best japanese toothpaste

15 Best Japanese Whitening Toothpaste 2024

May 06, 2024Shopify API

I take my oral health very seriously, mainly because I hate making rounds to the dentists. So here's a list of best Japanese whitening toothpaste so you can keep your teeth nice and shiny too! Check it out!

Seeking a brighter smile with a Japanese twist? Look no further! We explore the top Japanese whitening toothpastes in 2024, highlighting their unique ingredients and effectiveness for a dazzling grin that lasts.


Which Is Best Japanese Whitening Toothpaste?

After testing out several Japanese whitening toothpastes, I found out that Sangi Apagard Premio toothpaste is the best Japanese whitening toothpaste. Here's why:

A popular and highly-rated choice is Sangi Apagard Premio toothpaste. It's known for its remineralization properties, thanks to its key ingredient: nano-hydroxyapatite. This component repairs tooth enamel, leading to whiter and stronger teeth.

Best Japanese toothpaste -- Quick Summary

Best Japanese Toothpaste  Best For
Lion Brilliant More Fresh Spearmint Teeth Whitening
Crest Gum Detoxify Plus Whitening Two-step Toothpaste Whitening
The Natural Dentist Cavities
Tom's of Maine Simply White Toothpaste Cavity protection
Ora2 Stain Clear Toothpaste Whitening
Lion Japan Clinica Enamel Pearl Whitening Toothpaste Whitening
Ishizawa Hamigaki Nadeshiko Baking Soda Whitening Toothpaste Whitening
Apagard Smokin’ Toothpaste For Smokers Enamel
Shumitekuto, Periodontal Disease Care Sensitivity

Clinica Toothpaste

Clinica Toothpaste is a Japanese toothpaste that is known for its effectiveness in preventing cavities and plaque buildup. 

It contains a proprietary high-adhesion fluoride formula that helps to keep fluoride on the tooth surface for an extended period of time, promoting the restoration of enamel and preventing the development of caries. 

Japanese whitening toothpaste

Clinica Toothpaste also contains a blend of enzymes that help to break down plaque and bacteria, leaving your teeth feeling clean and fresh.

Clinica Toothpaste is available in a variety of flavors, including fresh mint, citrus mint, and grape.

It is also available in a variety of formats, including regular toothpaste, gel toothpaste, and kids toothpaste.


  • Effective at preventing cavities and plaque buildup
  • Gentle on gums
  • Available in a variety of flavors and formats


  • Can be expensive
  • Not available in all countries

KAO Clear Clean Toothpaste

KAO Clear Clean Toothpaste is a Japanese toothpaste that is designed to clean teeth, prevent cavities, and freshen breath. 

It contains fluoride to strengthen teeth and prevent cavities, as well as benzethonium chloride to prevent gingivitis and bad breath. The toothpaste also has a mild mint flavor that is refreshing but not overpowering.

I have been using KAO Clear Clean Toothpaste for about a month now, and I have been generally happy with it. My teeth feel cleaner after brushing, and I haven't had any problems with cavities or gingivitis. The toothpaste also has a pleasant mint flavor that I enjoy.


  • Cleans teeth well
  • Prevents cavities and gingivitis
  • Freshens breath
  • Mild mint flavor


  • Expensive
  • Doesn't whiten teeth as much as I would like

Shumitekuto, Periodontal Disease Care

Shumitekuto is a Japanese toothpaste that is specifically designed to help prevent and treat periodontal disease. 

It contains a number of ingredients that are known to be effective in fighting gum disease, including chlorhexidine gluconate, fluoride, and xylitol.

Chlorhexidine gluconate is a powerful antiseptic that can help to kill the bacteria that cause gum disease. Fluoride helps to strengthen teeth and prevent cavities, while xylitol is a sweetener that helps to reduce plaque formation.

Shumitekuto is available in two formulas: a regular formula and a PRO formula. The PRO formula contains a higher concentration of chlorhexidine gluconate, making it more effective for people with severe gum disease.


  • Effective at preventing and treating periodontal disease
  • Contains fluoride and xylitol, which can help to strengthen teeth and prevent cavities
  • Available in two formulas: regular and PRO
  • Safe for long-term use


  • Can stain teeth (especially the PRO formula)
  • Has a strong taste
  • Can be expensive

Lion Dent Check-up Standard

LION Dent Check-up Standard is a fluoride toothpaste that is designed to promote re-calcification and prevent corrosion. It is a low-polishing, low-foaming, and low-fragrance toothpaste that is suitable for long-term brushing.

The toothpaste contains 1450 ppm of fluoride, which is the recommended level of fluoride for adults. Fluoride helps to strengthen teeth and prevent cavities. 

The toothpaste also contains xylitol, which is a natural sweetener that helps to prevent plaque buildup.

LION Dent Check-up Standard has a mild, minty flavor that is not too strong. It is a comfortable toothpaste to use, and it does not leave a residue on teeth.


  • Contains 1450 ppm of fluoride
  • Low-polishing, low-foaming, and low-fragrance
  • Suitable for long-term brushing
  • Mild, minty flavor
  • Does not leave a residue on teeth


  • May not be strong enough for people with severe tooth decay
  • Some people may find the flavor too mild

Sistema Dental Plus Toothpaste

Sistema Dental Plus Toothpaste is a Japanese toothpaste that is designed to help prevent cavities, gum disease, and tooth decay. 

It contains a high concentration of fluoride, which helps to strengthen teeth and prevent cavities. It also contains chlorhexidine gluconate, which helps to reduce plaque and bacteria buildup.

The toothpaste has a mild mint flavor and is non-abrasive, so it is gentle on the gums. It is also alcohol-free, so it is safe for people with sensitive teeth.

I have been using Sistema Dental Plus Toothpaste for a few months now and I have been very happy with it. My teeth feel clean and smooth after I brush, and I have not had any cavities or gum problems. 


  • High concentration of fluoride for cavity prevention
  • Chlorhexidine gluconate to reduce plaque and bacteria buildup
  • Mild mint flavor
  • Non-abrasive
  • Alcohol-free


  • May be too strong for some people with sensitive teeth
  • Can stain teeth if not rinsed thoroughly

Sunstar Gum Pro Care

Sunstar Gum Pro Care is a toothpaste that is designed to help prevent periodontal disease. It contains two active ingredients, cetylpyridinium chloride (CPC) and glycyrrhizic acid 2K (GK2), which have been clinically proven to be effective against periodontal bacteria. 

CPC is a bactericidal agent that kills bacteria, while GK2 is an anti-inflammatory agent that helps to reduce inflammation.

In addition to CPC and GK2, Sunstar Gum Pro Care also contains fluoride, which helps to strengthen teeth and prevent cavities. The toothpaste also has a mild herbal flavor that is refreshing and not too minty.


  • Effective against periodontal bacteria
  • Contains fluoride to prevent cavities
  • Mild herbal flavor
  • Gentle on gums


  • Can be a bit pricey
  • Not as minty as some other toothpastes

Weltec Concool Gelcoat F

Weltec Concool Gelcoat F is a gel toothpaste that is designed to prevent tooth decay, gingivitis, and bad breath. 

It contains 950ppm of fluoride, which is a high concentration that can help to strengthen teeth and prevent cavities. 

The toothpaste also contains chlorhexidine, which is an antiseptic that can help to kill bacteria and reduce gum inflammation.

The toothpaste is a clear gel that has a minty flavor. It is easy to brush with and leaves a clean, fresh feeling in the mouth. 

Some people have reported that the toothpaste can be a bit drying, but this is usually not a problem if you brush your teeth with a fluoride toothpaste regularly.


  • High concentration of fluoride for strong teeth
  • Contains chlorhexidine to kill bacteria and reduce gum inflammation
  • Easy to brush with
  • Leaves a clean, fresh feeling in the mouth


  • Can be a bit drying for some people
  • More expensive than some other toothpastes

Smile Cosmetique Whitening Toothpaste

Smile Cosmetique Whitening Toothpaste is a Japanese toothpaste that claims to whiten teeth and prevent bad breath. 

It contains a blend of ingredients, including peroxide, baking soda, and kaolin clay, which are all known for their whitening properties. The toothpaste also has a mint flavor that is supposed to freshen breath.

I have been using Smile Cosmetique Whitening Toothpaste for about a month now, and I have noticed some results. My teeth do look whiter than they did before, and I have not had any problems with bad breath. 


  • Whitens teeth
  • Freshens breath
  • Mint flavor


  • Can cause tooth sensitivity
  • Expensive

Lion Brilliant More Fresh Spearmint

Do you want to brighten your teeth naturally? Do you love coffee but worry about stains on your teeth? Lion Brilliant More Fresh Spearmint has especially been formulated to keep your teeth white naturally. And this is one the best Japanese toothpaste!

best Japanese toothpaste

The special ingredients of this toothpaste help fight stains from red wine, coffee, tobacco, and others ensuring that your teeth remain white and bright.

Brilliant More toothpaste has sodium fluoride that is a magic ingredient that strengthens your teeth. It helps you to maintain healthy teeth. To get the best results, make sure that you brush your teeth at least twice a day.

You can also brush your teeth after eating or drinking stain-causing items of food and drinks. When brushing, make sure that you clean every surface of your teeth including the gum line to help your teeth remain clean.


  • Strong, refreshing spearmint flavor
  • Natural ingredients
  • No artificial sweeteners or colors
  • Helps freshen breath
  • May have some health benefits, such as reducing nausea and indigestion


  • Can be expensive
  • Not as widely available as some other brands
  • Some people find the flavor to be too strong

Related: Keep your breath fresh through the day with these best Japanese breath mints!

Crest Gum Detoxify Plus Whitening Two-step Toothpaste

The Crest Gum Detoxify Plus Whitening two-step toothpaste is a unique toothpaste that separates its components into two mixtures to help you get the maximum benefit out of your toothpaste.

crest toothpaste in japan

This two-step toothpaste ensures that you get visibly whiter teeth and healthy mouth. The prime breeding ground for dangerous plaques and bacteria is the gum, so to get healthy teeth and gums, it is very important that you clean your gums thoroughly. You need to keep your gums clean to ensure the overall health of your teeth and mouth.

There are many harmful plaque bacteria around the gum that can result in gingivitis. The Crest Gum Detoxify Plus Whitening comes with a special triggered foam formulation. This formulation penetrates those areas in the mouth that are difficult to reach.

This Japanese toothpaste is clinically tested to provide healthier gums as it helps neutralize plaque bacteria across the gum line.


  • Clinically proven to improve gum health
  • Helps to neutralize harmful plaque bacteria
  • Gently whitens teeth
  • Refreshing mint flavor
  • ADA-approved


  • Can be abrasive for some people
  • Expensive
  • Two-step system can be inconvenient
  • Not suitable for children under 6 years old

The Natural Dentist - All In One Fluoride Toothpaste

This toothpaste contains fluoride that gives your cavity the protection it needs. Many of us ignore to brush and floss our teeth two times a day and this can lead to an increase in cavity and plaque. This toothpaste helps fight that cavity and gives you a healthier mouth and teeth with strong gums.

japanese toothpaste with fluoride

Apart from fluoride, this toothpaste also has natural ingredients such as aloe leaf juice and echinacea extract. These natural ingredients have anti-inflammatory properties.


  • Fluoride-free, so it is safe for people with sensitive teeth or who are allergic to fluoride.
  • Contains natural ingredients, such as peppermint oil, xylitol, and silica, which are gentle on the teeth and gums.
  • Helps to freshen breath and reduce plaque buildup.
  • Leaves teeth feeling clean and smooth.


  • May not be as effective as fluoride toothpaste at preventing tooth decay.
  • Some people may find the taste too minty.
  • It is more expensive than some other fluoride toothpastes.

Tom's Of Maine Simply White Toothpaste – Sweet Mint Gel

This toothpaste does not have any harsh bleaching chemicals to make your teeth white; this toothpaste comes with hydrated silica that scrubs your teeth gently to reveal naturally white teeth.

brilliant more toothpaste

This best Japanese toothpaste has also earned the ADA Seal of Acceptance, which means that this toothpaste is capable of not only making the teeth whiter but also preventing tooth decay and cavity.


  • Natural ingredients
  • ADA-approved
  • Fluoride-free
  • Whitening
  • Gentle on teeth and gums
  • No artificial flavors or colors
  • Cruelty-free


  • More expensive than some other toothpastes
  • Not as strong of a whitening effect as some other toothpastes
  • May not be as effective for people with severe staining

Ora2 Stain Clear Toothpaste - Best Japanese Toothpaste For Teeth Whitening

brilliant more (lion)

This is a teeth whitening toothpaste that contains a strong concentration of cleaning agents, which helps in stain removal.

Removing stains from your teeth is the first step to revealing teeth that is white and shines bright. This toothpaste helps you achieve that without being too harsh on your teeth.

This is a toothpaste that you do not use regularly. Use your regular toothpaste every day, but use Ora2 Stain clear toothpaste once a week. Using it just once a week clears stain from your teeth and also removes bad breath. This is your answer to white teeth and fresh breath.


  • Contains fluoride to help prevent cavities.
  • Contains whitening agents to help remove surface stains.
  • Has a pleasant mint flavor.
  • Affordable.


  • Can be abrasive, so it may not be suitable for sensitive teeth.
  • May not be as effective at removing deep stains as other whitening toothpastes.
  • Contains artificial sweeteners, which some people may not prefer.

Ishizawa Hamigaki Nadeshiko Baking Soda Whitening Toothpaste

This toothpaste comes in a package that is absolutely adorable and cute. However, do not judge this toothpaste by its cute outer cover. This toothpaste works wonders for your teeth.

aquafresh toothpaste japan

It comes with sodium bicarbonate that helps to whiten your teeth. This toothpaste also helps to remove tar from your teeth to reveal your naturally white teeth. This toothpaste is made using 100% crops-produced ingredients.

It comes in a fresh peppermint taste, which is one of my favourite Japanese toothpaste flavours! Hamigaki Nadeshiko toothpaste will keep your mouth feeling and smelling fresh through the day!

Apagard Smokin’ Toothpaste For Smokers - Best Japanese Toothpaste That Rebuilds Enamel

There are not many kinds of toothpaste that are targeted toward smokers. The best Japanese toothpaste Apagard is a top-rated Japanese medicinal toothpaste brand. It has come up with this unique toothpaste targeted especially towards the smokers.

sunstar ora2 premium cleansing paste

This special toothpaste aims at eliminating stains from smoking cigarettes. By eliminating stains, this toothpaste will eventually whiten your teeth and also make them brighter.

The toothpaste has a distinctive active ingredient of medicinal hydroxyapatite. This ingredient helps prevent the growth and development of cavities. The toothpaste comes in a refreshing light mint flavor, which ensures that you always smell fresh.

Types of Japanese Toothpaste

  • Abrasive Whitening Toothpastes: These contain mild abrasives like baking soda or silica to physically remove surface stains. Use cautiously as excessive use can damage enamel.
  • Stain-Removal Toothpastes: These contain stain dissolvers like sodium polyphosphate that break down stubborn discoloration from coffee, tea, or wine.
  • Enamel Strengthening Toothpastes: These utilize ingredients like nano-hydroxyapatite to repair and remineralize tooth enamel, leading to a brighter and healthier smile over time.
  • Charcoal Toothpastes: Activated charcoal is a popular ingredient, supposedly helping absorb stains and toxins, though its effectiveness is debated.

How To Choose the Best Japanese Whitening Toothpaste?

Here's a guide on how to choose the best Japanese whitening toothpaste:

1. Identify Your Needs:

  • Surface stains: If you're primarily concerned with removing surface stains from coffee, tea, or similar, consider stain-removal toothpastes.
  • Enamel health: For long-term whitening and healthier teeth, opt for enamel-strengthening toothpastes with ingredients like nano-hydroxyapatite.
  • Sensitivity: If you have sensitive teeth, look for gentle formulas and avoid highly abrasive toothpastes.

2. Look at the Ingredients List:

  • Effective stain removers: Sodium polyphosphate effectively breaks down stains.
  • Remineralizing agents: Nano-hydroxyapatite is the star ingredient for rebuilding enamel.
  • Abrasives: Baking soda and silica help remove surface stains but can be harsh with overuse.

3. Fluoride or Non-Fluoride:

  • Fluoride is crucial for cavity prevention. If your water supply is not fluoridated, choose toothpaste with fluoride.
  • Some people prefer non-fluoride options due to personal preference or potential sensitivities.

4. Certifications and Approvals:

  • Look for toothpastes approved by dental associations in Japan or your own country. This indicates they meet specific safety and efficacy standards.

5. Reviews and Recommendations:

  • Online research: Read reviews, product specifications, and comparisons on reputable websites.
  • Dental Professionals: Seek advice from your dentist for recommendations tailored to your specific needs.


Is Japanese toothpaste safe?

Japanese toothpaste is safe to use for adults as well as children. Using Japanese toothpaste is extremely good for your oral health. And some of the best toothpaste brands for teeth whitening, gums, and enamel are from Japan.

What is Apagard toothpaste?

Apagard toothpaste is used for restoring enamel. It contains nanoparticle and hydroxyapatite. Apagard toothpaste helps remove paque, reduce hypersensitivity, and fill in fissures and scratches.

Does Apagard toothpaste really work?

Apagard toothpaste is the world's first remineralizing toothpaste. It works by leaving a layer of hydroxyapite on your teeth.

What is the best remineralizing toothpaste?

Apagard Smokin’ Toothpaste For Smokers is the best remineralizing toothpaste. The toothpaste has a distinctive active ingredient of medicinal hydroxyapatite. This ingredient helps prevent the growth and development of cavities.

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